Düsseldorf, 21 October 2025: PSI, the European trade show for promotional products, incentives and merchandising, invites you to the start of the year in Düsseldorf, Germany. Numerous innovations, comprehensive education and profitable networking await trade visitors.
The Promotional Product Service Institute (PSI) invites to PSI 2026, which will take place from Wednesday, 7 to Friday, 9 January 2026, at the Düsseldorf Exhibition Centre in Halls 9, 10 and 11. As Europe’s leading trade show for promotional products, incentives and merchandising, PSI is the indispensable start to the year for the industry. This is where the entire European promotional products industry meets to discover new products, hold relevant discussions and cultivate long-standing contacts.
Kick-starting the advertising year – full focus on trade visitors
PSI 2026 will exceptionally begin on a Wednesday instead of the usual Tuesday. “Tuesday, 6 January, is a public holiday in many countries. To ensure that the traditionally strong first day of the trade show is not affected by the absence of important trade visitors, we have postponed the start of PSI 2026 by one day,” explains Petra Lassahn, Director PSI, an important change compared to previous years. “This way, we guarantee three days full of intensive meetings and innovative product presentations.”
PSI – Meeting point and home of the industry
PSI is more than just a trade show – it is the central industry meeting point in Europe. Manufacturers, distributors, agencies and service providers meet here, exchange ideas and forge valuable contacts. The trade show offers the unique opportunity to experience the latest trends and innovations in promotional products, incentives and merchandising first-hand. At the same time, PSI is the place where friends and colleagues meet again and the industry’s community becomes tangible. A practical education programme offers valuable impulses for dealing with hot topics such as AI or sustainability.
Multifaced exhibitors and comprehensive product range
With over 600 international exhibitors at the last PSI trade fair and an anticipated increase in 2026, PSI presents an impressive line-up of the industry, including renowned companies such as: Anda Present, BIC GRAPHIC EUROPE, doppler + Knirps H. Würflingsdober, Easy Gifts, elasto, Giving Europe, Goldstar Europe, Inspirion, JUNG since 1828, Kalfany Süße Werbung, Koziol, MACMA Werbeartikel, magna sweets, Mahlwerck Porzellan, MAKITO, Nestler-matho, Neutral, Paul Stricker, Schwan-STABILO, SENATOR, SOLO midocean, Spranz, Prodir, REFLECTS, Reisenthel Accessoires, Toppoint, TROIKA Germany, uma Schreibgeräte, xd connects as well as the JCK Group with Daiber, FARE Günther Fassbender, Halfar, the mbw Vertriebsgesellschaft and the SND PorzellanManufaktur.
Key topics and networking – innovative and practical
PSI 2026 offers numerous special areas that focus on current industry topics: The Textile Village in Hall 9 is all about textiles that can be used for advertising and related applications. In Hall 11, exhibitors will demonstrate on the finishing special area how diverse promotional products can be branded individually. Special highlight is the PSI Academy Expo area, where all nominated products and campaigns of the PSI Academy Awards, presented for the first time in 2025, will be showcased – with a strong focus on innovation, design and sustainability.
In addition, PSI is home to numerous international associations and networks. Around half of the visitors travel from abroad, which underscores the trade show’s leading European role. The International Lounge and the Promo Alliance stand with the organisations ASI and Sourcing City in Hall 11 are central contact points for international exchange. PSI itself provides information at the “PSI Membership & Services” stand in Hall 11 about the benefits of membership in the largest European promotional products network.
PSI Night and other highlights – interactions that connect
Highlight of PSI 2026 is the PSI Night on Thursday, 8 January. From 7:00 PM, PSI Director Petra Lassahn and RX Germany Managing Director Michael Köhler will welcome the guests. Afterwards, long-standing PSI members will be honoured for their commitment to the industry before the dinner buffet kicks off the social part of the PSI Night. From 10:00 PM, the PSI Party starts with dancing and networking – a convivial evening among like-minded people. Already on Wednesday, 7 January, the GWW Young Professionals, together with PSI, invite young entrepreneurs to a drink and exchange at “The Hap” stand (Hall 10, Stand L09) at 5:00 PM.
Important information for trade visitors
Ticket purchase is already possible. Admission to PSI 2026 is exclusively reserved for trade visitors. Trade visitors include PSI members, distributors, importers and manufacturers of promotional products, advertising application service providers, advertising agencies, full-service agencies and marketing consultancies. The corresponding legitimation for non-members must be proven in the PSI Ticketshop. Industrial customers can visit PSI exclusively on 9 January 2026 by invitation of their PSI distributor and should contact their trusted promotional products distributor about this.
Key facts PSI 2026
When: 7 to 9 January 2026 (9:00 AM – 6:00 PM each day, Friday 9 January 9:00 AM – 4:00 PM)
Where: North Entrance, Düsseldorf Exhibition Centre, Halls 9, 10 and 11
Exhibitors: Over 600
Visitors: 11,000 trade visitors
Special Events at PSI 2026
Wednesday, 7 January 2026, 5:00 PM: Get-together of the GWW Young Professionals and PSI at “The Hap” stand (Hall 10, Stand L09) – Networking and exchange for young
entrepreneurs in the industry.
Thursday, 8 January 2026, 7:00 PM: PSI Night with dinner buffet, honouring PSI members and PSI Party from 10:00 PM at Nachresidenz (Bahnstraße 13, Düsseldorf)
Don’t miss your chance! Secure your ticket now and join us for a remarkable PSI26 filled with networking, inspiration, and new trends.
