WWW.PROMZPREMIERE.COM 9 TRADE SHOW THEME, HIGHLIGHTS AND PROMOTIONS Why The Art of Promo The theme of PromZ Product Première 2026 is “The Art of Promo.” We put the developments within our industry in the spotlight, with a strong focus on innovation, quality, and sustainability. The products tell a story — just like the objects you encounter in a museum. In a world that keeps accelerating, the trade show offers a valuable moment to pause: to look, to feel, and to discover the stories behind the products. It’s an opportunity to appreciate both the products and the relationships within our industry in a more conscious and meaningful way. Promo, Workwear and Christmas This year again, the trade show is divided into three pavilions. Because we believe these disciplines are increasingly converging and integrating, we’ve decided to give each its own identity — so that, as a distributor/intermediary/dealer, you can gather as much inspiration as possible and meet suppliers during a single visit. The Art of Tasting In the Christmas section of the trade show, you’ll find various companies inviting you to taste their products. This allows you to truly experience the quality and flavour. Participating companies include Zuivelhoeve, Sterk Stokers, Brand & Levie, and Florum Tulipa Gin. VIP Box If you have been invited as a VIP by one of the suppliers listed below, don’t forget to pick up your VIP box when leaving the exhibition floor. Inside you’ll find fun, practical and inspiring products for the year ahead. Enjoy! Participating companies are: PF Concept, XD Connects, Clipper Interall, Trendfactory, Roerdink Groothandel, Prodir, LogoChoc, and Zuivelhoeve. The box itself is produced by Boxid. Trade show theme, highlights and promotions
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