WWW.PROMZPREMIERE.COM 13 Workwear Anyone who takes a close look at the floor plan of PromZ Product Première 2026 will see it immediately: workwear, corporate wear, and promotional textiles are no longer supporting acts on the show floor. They have become a fully-fledged category — one that, over the past few years, has shifted toward the center of our industry almost unnoticed, yet inevitably. And honestly: the days when workwear was a niche for a handful of specialized dealers are long behind us. Why? Because workwear is no longer just functional. It’s identity. It’s visibility. It’s brand experience in its purest form. An employee wearing a modern, well-fitting set of workwear projects reliability and professionalism. And that’s exactly where the category connects with the world of promotional textiles. Whether it’s a technical work trouser, a smart polo, or a hoodie for an onboarding kit — clothing tells a story. And that story is increasingly becoming an integral part of companies’ brand strategies. That’s why, as an editorial team, we believe workwear and promo are rapidly converging. The lines are blurring. A company that invests in sustainable, certified workwear often also wants a strong promotional range that matches the same look and feel. And the reverse is true as well: distributors who traditionally focused on promotional textiles are noticing that their customers are increasingly asking for more professional, functional clothing options. It’s simply a logical result of how organizations view branding today. At PromZ Product Première 2026, this development will be visible in the diversity of exhibitors. From major international workwear brands to specialized corporate wear suppliers and textile producers with a strong focus on sustainability and customization — the category is broader than ever. The trade show provides a platform that not only highlights current trends, but above all reflects the growing demand in the market. And let’s be honest: a trade fair is where the strength of this category truly comes to life. You can feel, try on, and compare. Assess fabrics, discuss certifications, explore personalization options. You can spot the differences between good, better, and best quality at a glance. That’s valuable for distributors — and for suppliers who want to tell their story to an audience that is becoming more critical and more professional. The integration of workwear into the promotional world is not a hype — it’s a structural shift. Demand is growing, quality is rising, and the overlap with corporate identity increases every month. That’s why it is essential for this category to be prominently represented at PromZ Product Première. Because in the end, everything comes down to one question: how do you help your customer make their brand stronger, more visible, and more consistent? Workwear, corporate wear, and promotional textiles play a key role in that. And that is precisely why this category deserves the stage it will get in 2026. Workwear becomes a fully-fledged category
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