WWW.PROMZPREMIERE.COM 11 AWARDS In an industry that is constantly evolving — where materials become smarter, collections more sustainable, and service levels continue to rise — recognition is more than just a nice compliment. It’s a confirmation of craftsmanship, vision, and the ability to create real value for customers. That is exactly why an industry award in the textile world is so important. Within the categories of workwear, corporate wear, and promotional textiles/merchandise, everything comes together: innovation, reliability, creativity, and entrepreneurship. Dealers in these segments are the link between strong brands and demanding end users. They translate customer needs into solutions, provide tailored advice, and ensure that products are not only attractive, but also functional, safe, and aligned with an organisation’s identity. The title Dealer of the Year is therefore not an honour you receive lightly. It recognises companies that truly excel in their market — by delivering quality, spotting trends, working sustainably, and creating a customer experience that makes a difference. These dealers set the standard for the rest of the sector and show just how high the bar can be. Especially at a time when the range of products is growing and customers are becoming more critical, an industry award helps provide direction. It highlights who leads the way, who dares to innovate, and who drives the industry forward. For the winners, it means greater visibility, increased trust, and a stronger market position. For the sector as a whole, it brings inspiration, motivation, and a healthy push to bring out the best in everyone. That’s why the annual moment when the awards are presented is so special. At the end of the first trade fair day (21 January at 5:00 PM), on the terrace of the Workwear Square, the industry comes together to honour the very best dealers. It’s a place where conversations flow, colleagues connect, and achievements built up throughout the year are celebrated. On that terrace, something beautiful happens: pride, connection, and a shared sense that good work deserves to be seen. The industry award is not an end point — it’s a starting point for even more ambition, collaboration, and growth. Why a textile industry award matters
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