11 www.thesupplierdays.com “I was at your trade show and saw a really unique lanyard. Do you remember which exhibitor it was from?” No, this isn’t a joke. We receive dozens of calls like this every week from distributors trying to track down that one specific product. A real shame – because it’s so easy to avoid. BE PREPARED – GET THE MOST OUT OF YOUR TRADE SHOW VISIT! Tips for an effective visit: • Register in advance so you can skip the line at the entrance (and consider booking a hotel) • Order tickets for The Night of the PromZ if you’d like to attend • Decide in advance which suppliers you want to meet and plan your route • Download the “Eventmaker” app – it lets you scan QR codes at each stand and save company information directly • Take photos of products that catch your eye and make notes of which stand you saw them at • Plan your seminars ahead of time – we’ll send everyone a full overview by email • Set aside time after the show to request samples, schedule creative sessions with clients, prepare newsletters, etc. With nearly 300 exhibitors from 14 countries, The Supplierdays is not something you can just drop by for a quick visit. Take your time and prepare well – it will benefit you all year long. Why preparation makes all the difference Visiting a trade show without a plan is like walking into a supermarket without a shopping list: you see a lot, get easily distracted, and often miss exactly what you came for. Good preparation allows you to work with focus, manage your time efficiently, and have meaningful conversations. You’ll quickly spot innovations, come armed with the right questions, and leave a stronger impression on suppliers. Plus, you’ll avoid forgetting important details after the event. A well-prepared visit = a more valuable return!
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