65 2025 - number 4 - promzvak.nl The Perfect Corporate Gifts We as Trendfactory support Rituals in becoming a top-of-mind brand when it comes to corporate gifting and loyalty programmes. Trendfactory is the supplier of Rituals in the higher segment of loyalty and promotional gifts. Together with our selected partners, we transfer the quality & experience of Rituals to the business market. WE WELCOME YOU AT THE SUPPLIER DAYS 2025 3 & 4 SEPTEMBER, EXPO HOUTEN VISIT US AT STAND NUMBER 3020 +31 252 622233 | INFO@TRENDFACTORY.NL | WWW.TRENDFACTORY.EU The good story of local 8 ducts from about 50 local entrepreneurs in the north of the Netherlands. Her company also aims to the business market, putting together holiday gift packages. “With these honest products, we hope to encourage people to make healthier choices. That also carries promotional power. Giving a regional product contributes positively to a brand’s image. Many companies want to show that they care about sustainability and want to show their social side. A local product is ideal for that. These days, we’re seeing more and more companies and government organizations with sustainability goals approach us for a meaningful gift.” From fish to jam For those who want to give a tasty regional treat, there’s a wide range of options. Through De Streekboer, vegetables and fruits find their way to the recipient, along with meat, cheese, and other dairy products straight from the farm. Think also of baked goods made from local grains, jams, or apple juice for example. And fish – yes, from local fishermen. In the rare cases when gifts do come from further afield, Ronde-van der Laan’s company still knows exactly who the local producer is at the source, so she assures. “That might be citrus fruit from a Spanish farmer we know personally, or coffee from another trusted smallscale grower abroad. So, anything is possible. Last year, for example, we created meal packages as Christmas gifts, filled with artisanal products and recipes, such as a complete three-course menu with soup, meat or a vegetarian option, a pumpkin stew, and homemade 'hangop' (strained yogurt). Sometimes we work with longer-lasting items such as cheese, sausage, nuts and chips from the region, or a sweet gift with Christmas bread and locally made jam.” From nature itself Further south in the country, we also find fertile ground for regional products — in Valkenburg aan de Geul, for example, in the Ingendael nature reserve. In addition to being a haven of natural beauty, the area offers a bounty of ingredients for the soul and stomach. Entrepreneur Claudia Bisschops runs Wijndomein en Distilleerderij de Bisschopshoeve there. The vineyard will become operational this year. She sells her self-produced beers, spirits, and liqueurs to consumers in the on-site shop, as well as to the business market. “We often dress up a bottle of liquor with another tasty treat from this area,” she says, “always made by a small producer within walking distance. A cake mix from a local miller, locally made syrup products, coffee roasted by a nearby barista, or chocolate. Our company also produces regional products under private label. That makes it possible, for example, to create a custom liqueur in consultation with the client. In terms of promotional use, that offers enormous personalization opportunities.” According to Bisschops, regional products offer several advantages as promotional gifts. “You’re giving something special,” she believes. “The fact that a gift comes from a specific region and is crafted in a traditional way carries a certain prestige. It’s exclusive, too, because you usually won’t find it in the supermarket. You’re supporting small businesses. And yes, the ecological footprint of regional products is often smaller than that of items shipped from across the world. All in all, giving a regional product shows that you’ve put thought into your gift. Don’t be mistaken — many people don’t do that. Convenience all too often wins out over originality.” Be creative For a truly memorable experience, it never hurts to inject a little personal creativity into a gift. Bisschops, brimming with ideas, puts it like this: “When we sold my mother’s house, the real estate agent gave us a bar of chocolate. Sure, it was a nice gesture — but one that a hundred thousand others might have come up with too. That’s why I like our idea better. For a (different) real estate agency, we came up with a regional gift box to give to clients: a wooden canal house to be precise, filled with local treats — a small bottle of herbal liqueur, a coffee liqueur, a mini chocolate bar, a bag of local coffee, and a tealight candle to light up Giving a regional product as a gift positively contributes to the image of a brand.
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