33 2025 - number 4 - promzvak.nl 8 Samdam Nederland B.V. Smederijstraat 2 4814 DB Breda T +31 (0)76 5720088 M +31 (0)6 23206762 Samdam Belux N.V. Van Langehovestraat 11-15 B-9300 Aalst T +32 (0)53 771200 M +31 (0)6 23206762 with their bouquet provider at that moment. The problem is that flower services often show an online image, but don’t always deliver what’s pictured to the receiver. We were able to make solid agreements to ensure that there’s no discrepancy between expectation and outcome. We accept slightly lower margins on the flowers for this reason — because it leads to more satisfied customers.” Ready-made resale concept A unique aspect of BIGsmile Pro is the way it’s brought into market. Just like BIGsmilegroep’s other concepts, this one is launched in collaboration with resellers. Distributors are offered a ready-made online sales concept, allowing them to sell gifts through a fully set-up web shop — without any additional costs. Resellers are provided with their own homepage, up-to-date stock information, product details, and professional visuals. The fulfillment is handled entirely by BIGsmilegroep. Local strength To ensure a strong market introduction, BIGsmile Pro will be officially launched during The Supplierdays. There, BIGsmilegroep aims to inspire distributors to embrace the concept. Stavenuiter: “The power of our resellers lies in their local networks. They are entrusted with the sales of gifts in regions where we ourselves have far fewer contacts. This way, we can reach many more customers than if we tried to do it all ourselves.” BIGsmilegroep currently works with over 100 resellers — and with the arrival of BIGsmile Pro, that number is expected to grow. “There’s still plenty of room,” says Stavenuiter. “We manage all stock and have a lot of experience in that area. That allows us to scale up easily when needed. A reseller can fully focus on sales and never has to tell a customer ‘no’ again.” Christmas packages and choice-based gifts BIGsmile Pro was launched based on strong interest from existing clients. A firm base that can inspire distributors to adopt the concept as reseller. At the same time, the company continues to go full throttle on its Christmas gift activities. Sales of Christmas hampers and choice-based gifts are already in full swing for this year. Stavenuiter says: “The split between the two is now roughly fifty-fifty. We see that it still varies here and there from client to client. The traditional Christmas hampers remain very popular and even seem to be making a comeback. Our showroom is well-filled daily with people wanting to choose gifts for their staff. I think the high prices in supermarkets certainly play a role — people are genuinely thrilled with a well-filled Christmas hamper.” Hospitality trends BIGsmilegroep keeps full control over the product selection in its Christmas hampers and choice-based gifts. For food items, Stavenuiter draws on the extensive experience of sister company and hospitality supplier VHC Jongens. “That allows us to closely follow the latest trends in the hospitality industry. Together with our in-house chef, we identify which recipes are trending and then select the right products to match. We also use QR codes on products that link to recipes, so people can prepare delicious dishes at home themselves. It really enhances the experience of receiving a Christmas package.” Popular in non-food One of the trending non-food gifts this year to give for Christmas, according to Stavenuiter, is a cast iron pan. “That’s exactly the kind of item that recipients are thrilled to receive. They’re quite expensive in regular Dutch stores, so not everyone will easily buy them for themselves. They last a long time and can be used right away — for example, to prepare a stew, for which the ingredients and recipe are included in the package.” When selecting other non-food gifts, BIGsmilegroep looks at trends shared on social media and showcased at trade fairs. BIGsmilegroup launches new gift concept for resale
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