29 2025 - number 4 - promzvak.nl 8 9 The various ways to personalize a BIC Pen Romeo & Juliet rewritten with BIC Pantone Coloring starting from 24 pieces Top Quality Durable Sublimation Gift Sets Shipping in as little as 72 hours More creative ideas at www.maxim-benelux.com Branding experts in mugs & candles since 1998 Over 6 million products available immediately from European stock Benelux B.V. native tongue, so that distributors are being helped in their own language. Dutch clients will likely recognize Nuria from phone calls or trade shows. “We always look forward to the big football tournaments,” Nuria laughs. “There’s always someone celebrating!” Trust as capital Marc believes it’s BIC Graphic’s responsibility to elevate the entire sector. “We need to move away from the idea that a promotional product is a disposable item. It’s a communication tool. And it has to be right — across quality, sustainability, and appearance.” BIC has done this for years already — often without much publicity. “We’re not the brand that yells, ‘Look how great we are!’ We just do it. But maybe we should start telling our story a bit more often.” A perfect example is the work of the BIC Foundation. “We support educational projects around the world and have already helped over 210 million children. It fits our DNA: education, simplicity, impact. And that’s a story we want to share more.” A meaningful future What’s next for BIC Graphic? Marc doesn’t hesitate: “We want to remain an ambassador for the promotional products industry — with iconic products, sustainable solutions, transparent communication, and above all: a brand that inspires trust.” BIC Graphic firmly believes that promotional products aren’t a side note — they’re an extension of your brand story. “A great pen isn’t a gadget — it’s a brand ambassador. And you choose it with care. A pen is there for life’s most important moments — from learning to write your name, to your first exams, weddings, buying your first home, or signing your will.” Puffy Glitter Embellish your designs with the shimmering effect of glitter. See and feel its coloured glitter texture. UV Highlight your brand with a high-gloss finish! Combine a matt and gloss finish to highlight contrasts. Metallic Create great effects! Metallic effects in text, images and backgrounds. BritePixTM Personalisation BritePix™ personalisation. Personalise each unit within the same britePix™ order. Screen printing Perfect technique for creating high-quality prints and exact colour matches. Puffy Highlighted personalisation that gives a relief effect to your logo. Matt Use the matt finish to add a touch of elegance to your design. BritePixTM Digital The solution for full-colour communication. Now on coloured barrels! Laser Laser engraving brings elegance to your communication. Use it to make a lasting impression. Holographic Stand out from the crowd! Play with gold or silver reflections in your design. Brilliant Choose the brilliant finish for a dazzling final effect. BIC GRAPHIC BritePixTM Texture BritePix™ Texture is a fresh addition to our britePix™ concept: now you don’t just see the full colour – you can feel it! With more than 50 years of experience as a guarantee! More than a name, a promise
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