21 2025 - number 4 - promzvak.nl (advertentie) Velvety designs. Design meets sustainability: The velvety soft porcelain mug combines stylish enjoyment with individual branding – unique in form and function. isn’t as smooth yet as it is in the Netherlands.” Still, Mahlwerck is finding other ways to save energy. “We schedule production for times when electricity is cheapest — sometimes at night. So we’re printing while others are sleeping.” The company’s experience with gas dependency and rising energy prices has taught it to stay flexible. “During the war in Ukraine, many factories in Germany had to shut down due to gas shortages. In the Czech Republic, they brought in mobile tanks to parking lots. Within a day, we were back in operation.” From craftsmanship to marketing What perhaps sets Mahlwerck apart most is its ability to translate traditional values into modern marketing. “We don’t sell mugs,” says Tobias. “We sell ideas. Solutions. Solutions with great design, produced at the highest level.” And that calls for a different way of communicating. “You won’t get an hour of a customer’s time — maybe five minutes. You have to let the product speak for itself.” That’s a challenge in an increasingly digital world. “We’re in a haptical industry,” Tobias says firmly. “You have to feel it. A mug on a screen doesn’t convince. Only when you hold it do you see the difference.” 9 Mahlwerck pushes forward
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