The journey of New Wave Textiles (then called New Wave Sportswear) began 25 years ago. The New Wave Group entered the Benelux with the purchase of Town & Country in Mijdrecht, which already had Clique and Texas Bull in its assortment. Business went well, the premises and the team were expanded and the importance of service took hold. This is still one of New Wave's core values today. Wondering what has happened in the meantime? You can read all about it in our recently published anniversary book! Ask your account manager about it.
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