www.promzPREMIERE.COM 3 The theme for the PromZ Product Première of 2024 is Sports. 2024 is an important sports year with a European Football Championship and the Olympic Games just around the corner. Thus, there are ample opportunities for distributors to approach their customers to undertake extra activities where promotional products play a leading role. At this fair, there is plenty of supply to be found that aligns with this. But that’s not all. You can gather inspiration here for the use of all kinds of promotional products and services. Products that, according to research, perform better (also in cost- effectiveness) than, for example, social media. The PPAI (Promotional Products Association International) has conducted extensive research into the reach of promotional items. It turns out that a pen generates 3,000 impressions during its lifetime, a bag 3,300, a T-shirt 3,400, a mug 1,400, and a jacket as many as 6,100. If you divide the cost of these items by the number of impressions, you end up with an average CPM of only €2.32. Let’s compare that with the Social Advertising Benchmark: TikTok: €1.74 Meta: €3.25 and LinkedIn: €12.58. It’s time we ‘push’ these figures under the noses of marketers and purchasers more often. Product media are not only fun to receive, they are exceptionally effective and cost-efficient. We are, so to speak, the champions among the media. Spread the word! Have a lot of fun visiting the PromZ Product Première 2024, we hope you score. PromZ Product PremiÈre: Champions COMMENT
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