www.pfconcept.com DISCOVER OUR NEW COLLECTION OVER 200 NEW MODELS INNOVATIVE NEW PRODUCTS ON TREND ITEMS BRANDS NEW RECYCLED CLASSICS AND MUCH MORE… 9 Recognizable Workwear Another small newspaper publisher from Coshocton, Henry D. Beach, became Meek's first competitor. The competition between the two men resulted in a nearly continuous stream of new products: printed aprons, fabric caps, hats for horses, fans, carriage whips, card boxes, and later also metal advertising signs. In the following years, the development of promotional textiles progressed slowly but steadily. Recognizable workwear began to appear, particularly in government organizations such as the postal service, railroads, and the national constabulary. Campaign clothing and apparel for sports events also emerged. The industrialization brought significant changes. The production and distribution of textiles grew massively. More and more companies started printing names and logos on textile products, such as handkerchiefs and work aprons, to promote their brands. Thanks to the T-Shirt In the mid-20th century, promotional textiles underwent another revolution, thanks to the T-shirt. T-shirts had long existed but were primarily worn as undergarments until the 1950s. During World War II, soldiers and sailors began wearing T-shirts without shirts over them. After the war, they continued doing so in their free time. This was long considered "improper" until Marlon Brando wore a T-shirt in the 1951 film "A Streetcar Named Desire." The film "Rebel Without a Cause" with James Dean further popularized it: the T-shirt became a symbol of rebellious youth. Not long after these films, the first printed T-shirts for adults hit the market. The technique for printing shirts already existed and was modestly used for children's clothing. However, it wasn't until 1960 that the printing technology developed to the point where prints remained attractive. One of the first widely sold printed shirts featured Che Guevara in the mid-1960s. After that, printed T-shirts became ubiquitous. Initially, famous rock bands and pop stars used T-shirts as merchandise, quickly followed by sports brands and clubs. Iconic shirts included those of The Rolling Stones, Bob Marley, and AC/DC. The "I LOVE NY" shirt by designer Milton Glaser also became legendary: a powerful and simple design as the first symbol of city marketing. Globalization and Mass Production The latter part of the 20th century was characterized by globalization, mass production, and innovations in printing techniques. Screen printing, also known as textile printing, remained the most popular method for printing textiles. This technique, where ink is applied to textiles through a screen, produces bright prints and is ideal for large quantities. Other techniques also emerged, such as 3D Puff embroidery, sublimation printing, flock and flex printing, and glow-in-the-dark/reflective inks. These various printing techniques allowed for much greater variety in the promotional textile landscape. Polos, hoodies, sweaters, jackets, windbreakers, caps, hats, bags, backpacks, scarves, beanies, workwear, sportswear, aprons, kitchen and bath textiles—you name it, and it can be printed. This happened in increasing quantities. Personalization and Sustainability The advent of the internet and e-commerce in the 2000s ushered in a period of personalization. Creating custom designs via websites became easier, making the promotional textile market more diverse. In recent years, the demand for sustainable and eco-friendly materials has grown, as has the demand for products made in a socially responsible manner. Customers want to know how products are made, by whom, and where. Poor working conditions and resource-depleting materials are increasingly unacceptable. At the same time, customers don't want to pay too much... The future of promotional textiles will therefore be marked by innovations that make materials, production, and distribution even more efficient and sustainable. One thing, however, will not change: promotional textiles will remain one of the strongest communication tools for branding and self-expression. From Printing Newspapers to Printing Clothes 69 2024 - number 4 - promzvak.nl
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