42 43 2024 - number 4 - promzvak.nl The food & drinks category of promotional products is divided into many subcategories. For every occasion, there is a different tasty promotional gift to think of. In this special feature, we highlight several very different items and their suppliers for inspiration. The possibilities for processing logos and personalization are explained for each individual product. SPECIAL FOOD & DRINKS SUSTAINABLE, LUXURIOUS, LOCAL, AND DELICIOUS HAVE AN IMPACT BY WALLY CARTIGNY motional products to strengthen brands. “We work for large enterprises that integrate promotional products and gifts into their marketing strategy. We support their marketing and help develop custom proposals with the most suitable items,” she explains. Berkhout points out that food & drinks cannot just be integrated into every campaign or action. “Some companies have a standard range of corporate merchandise. Food doesn't always fit into this because it often has an expiraWe start with a brief overview. What can a brand do with food & drinks as promotional products? Recipients typically react happily when they receive something tasty to eat or drink from a brand or company. Therefore, it might seem like a good idea to incorporate food & drinks into many marketing campaigns. But is that the case? Nathalie Berkhout has insight into this. She is the Head of Marketing & Creative at Compacon, a full-service partner specializing in pro8 tion date. But for year-end gifts, relationship gifts, and event promotions, food & drinks are very suitable.” Personalization When using promotional products in general, it's mainly about the impact you can create with them. The same goes for food & drinks as with other items, says Berkhout. “What we see in practice is that you mainly achieve that impact by making it a personalized gift. Give recipients the feeling that they are truly getting a gift that has been thoughtfully considered. When you give people attention, they are more open to a brand message. Especially young people are receptive to this. They have grown up in a world where they are constantly being influenced. They expect brands to approach them. In return, they want attention, the feeling that something special is being offered to them.” Trendy with Food & Drinks When asked about existing or emerging trends, Berkhout says sustainability is a topic that can no longer be ignored. Recipients expect products to be manufactured as sustainably as possible, including the packaging. Additionally, she sees that brands increasingly want to give away healthy and luxurious products. “No cheaply produced junk, but good quality products. So, really tasty food & drinks from brands that also have a good and inspiring story. You can make an impact with that. And that impact can be enhanced with local products. Because it is certainly a trend to use promotional items that are made in your own country or come from a specific region.” Sweets Logochoc Custom chocolate with logo Logochoc has been delivering freshly made Belgian chocolate of top quality, custom-made for the customer, since 1991. “This can be in your own shape with printing and personalized packaging. With our gifts, you impress with appearance and then with taste.” Status and developments Logochoc is always developing new products, especially in the area of packaging. The company is particularly focused on making them more environmentally friendly. “We can offer gifts without waste: the chocolate is eaten, and the packaging is biodegradable. We are investing heavily in that now.” Website: logochoc.nl Oma’s Brievenbustaart Cake through the mail There are few things more charming than sending someone a cake to celebrate an occasion. The family business Oma’s Brievenbustaart provides this for companies by delivering cakes with a tasty message. The cakes are traditionally prepared with Dutch ingredients from the Betuwe region. The special promise of the company's name: the cake is delivered through the mail slot. “Each cake is tailored in terms of packaging and recipe for mail delivery and lands perfectly on your doormat!” explains Mathilde Verbeek on behalf of the family. Seasonal variants such as handmade filled speculaas are also available. Personalized packaging As mentioned, the cakes can be provided with (sweet) logos. Verbeek: “They are made from a compressed sugar sheet with a logo printed on it with edible ink.” The bakery also offers various personalization options for the packaging, such as a logo on the box or a wrapper around the box. Cards can also be added to the cakes. Status and developments According to Verbeek, the assortment is regularly expanded with new artisanal seasonal products. Oma’s Brievenbustaart is growing, partly through the business birthday service. Companies can subscribe annually and
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