PromZ Vak 04-2017

z 2017 - nummer 4 - www.promz.nl 103 Distributors 1/2017 Industry Barometer EUROPE Suppliers Comparison of amount of promotional products sales from 2013 to 2016 – Suppliers < € 50,000 € 50,000 to € 500,000 € 500,000 to € 1 million € 1 to € 9 million € 10 to € 49 million € 50 to € 99 million > € 100 million 0% 10% 20% 30% 40% 50% 2013 2014 2015 2016 3.9% 11.5% 9.2% 18.8% 20.2% 22.7% 25.4% 14.3% 17.2% 13.5% 11.3% 47.7% 39.8% 35.6% 40.6% 14.3% 15.5% 13% 10.5% 2.7% 1.3% 2.5% 2% 2.2% 2.1% 1.2% 1.1% 0% 10% 20% 30% 40% 50% 2013 2014 2015 2016 PSI 2016 © PSI 2016 © 9.3% 8.4% 16% 33.1% 37.8% 40% 45.7% 22.3% 17.5% 14.8% 15.2% 36.4% 31% 32% 21.1% 6.8% 4% 3.1% 1.5% 0.7% 0.2% 1% 0.3% 0.7% 0.2% 0.7% 0.2% Management Summary The results indicate that average promotional products sales by distributors have trended downward since 2013. Average supplier sales have shifted to the sales range from €1 to €9 million. Overall, fewer distributors than in previous years stated that sales fell within the sales ranges of less than €1 million and more than €9 million. < € 50,000 € 50,000 to € 500,000 € 500,000 to € 1 million € 1 to € 9 million € 10 to € 49 million € 50 to € 99 million > € 100 million 0% 10% 20% 30% 40% 50% 2013 20 4 2015 2016 3.9% 11.5% 9.2% 18.8% 20.2% 22.7% 25.4% 14.3% 17.2% 13.5% 11.3% 47.7% 39.8% 35.6% 40.6% 14.3% 15.5% 13% 10.5% 2.7% 1.3% 2.5% 2% 2.2% 2.1% 1.2% 1.1% 0% 10% 20% 30% 40% 50% 2013 2014 2015 2016 PSI 2016 © PSI 2016 © 9.3% 8.4% 16% 33.1% 37.8% 40% 45.7% 22.3% 17.5% 14.8% 15.2% 36.4% 31% 32% 21.1% 6.8% 4% 3.1% 1.5% 0.7% 0.2% 1% 0.3% 0.7% 0.2% 0.7% 0.2% Comparison of amount of promotional products sales from 2013 to 2016 – Distributors < € 50,000 € 50,000 to € 500,000 € 500,000 to € 1 million € 1 to € 9 million € 10 to € 49 million € 50 to € 99 million > € 100 million 0% 10% 20% 30% 40% 50% 2013 2014 2015 2016 3.9% 11.5% 9.2% 18.8% 20.2% 22.7% 25.4% 14.3% 17.2% 13.5% 11.3% 47.7% 39.8% 35.6% 40.6% 14.3% 15.5% 13% 10.5% 2.7% 1.3% 2.5% 2% 2.2% 2.1% 1.2% 1.1% 0% 10% 20% 30% 40% 50% 2013 2014 2015 2016 PSI 2016 © PSI 2016 © 9.3% 8.4% 16% 33.1% 37.8% 40% 45.7% 22.3% 17.5% 14.8% 15.2% 36.4% 31% 32% 21.1% 6.8% 4% 3.1% 1.5% 0.7% 0.2% 1% 0.3% 0.7% 0.2% 0.7% 0.2% < € 50,000 € 50,000 to € 500,000 € 500,000 to € 1 million € 1 to € 9 million € 10 to € 49 million € 50 to € 99 million > € 100 million 0% 10% 20% 30% 40% 50% 2013 2014 2015 2016 3.9% 11.5% 9.2% 18.8% 20.2% 22.7% 25.4% 14.3% 17.2% 13.5% 11.3% 47.7% 39.8% 35.6% 40.6% 14.3% 15.5% 13% 10.5% 2.7% 1.3% 2.5% 2% 2.2% 2.1% 1.2 1.1% 0% 10% 20% 30% 40% 50% 2013 2014 2015 2016 PSI 2016 © PSI 2016 © 9.3% 8.4% 16% 33.1% 37.8% 40% 45.7% 22.3% 17.5% 14.8% 15.2% 36.4% 31% 32% 21.1% 6.8% % 3.1% 1.5% 0.7% 0.2% 1% 0.3% 0.7% 0.2% 0.7% 0.2% Industry Barometer 1/2017 The Netherlands