PromZ Vak 04-2017

z 2017 - nummer 4 - www.promz.nl 101 Industry Barometer 1/2017 The Netherlands Suppliers Distributors Suppliers Distributors 6.2% Promotional products consultant Promotional products distributor selling to industry customers Manufacturer selling to promotional products distributors Manufacturer selling to industry customers Advertising agency Full-service agency Promotional labelling/ finishing service provider Marketing consultant Copy shop Print shop Exporter Importer Textile finishing 11.5% 73.2% 29% 2.8% 1.9% 6.9% 1.6% 0.6% 8.1% 36.5% 77.4% 8.1% 13.6% 16.3% 6.0% 9.7% 0.8% 6.6% 3.9% 5.3% 19.4% 26.8% 7.9% 5.9% PSI 2017 © Economic sectors of participating companies – Europe-wide overview (multiple responses possible) Promotional products sales are covered equally by suppliers and distributors. While only 11.5% of suppliers say they also operate as promotional products distributors, 77.4% of distributors categorise their core activity as promotional products distributor with sales for industry customers. In addition to direct sales to distributors, 29% of suppliers also supply industry customers directly.