PromZ Vak 04-2016

Industry Barometer 2/2016 The Netherlands 6 SUPPLIERS DISTRIBUTORS 10 - 49 employees 5 - 9 employees 1 - 4 employees 50 - 99 employees 100 - 499 employees 500 - 999 employees 11.1% 9.3% 18.5% 14.8% 29.6% 13.0% 10 - 49 employees 5 - 9 employees 1 - 4 employees 59.7% 16.4% 19.4% About 50% of distribution companies in Europe employ fewer than 5 people . About 60% of distribution companies in the Netherlands employ fewer than 5 people. 7 SUPPLIERS DISTRIBUTORS MEMBER COMPANIES’ AREAS OF ACTIVITY - EUROPE national international 51.6% 48.4% national international 83.1% 16.9% PSI 2016 © The distribution regions serviced by participating companies have shifted slightly since the 1/2016 edition . The share of distributors in Europe operating exclusively on the national level remains very high at 83.1% . About 71% of distributors in the Netherlands said they operate exclusively on the national level. FOR COMPARISON national international 2.7% 57.3% national international 71.4% 28.6% PSI 2016 © 11 SUPPLIERS DISTRIBUTORS SUPPLIERS DISTRIBUTORS 10% 3% 8% 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 2016 over 2015 20% 10% 16% 25% 7% 5% 3% 5% 3% 0% 5% 10% 15% 20% 25% 30% 35% 40% 2016 over 2015 10% 11% 39% 24% decreased by 1-10% decreased by 11-20% decreased by 21-50% decreased by > 50% unchanged 0% increased by 1-10% increased by 11-20% increased by 21-50% increased by > 50% PSI 2016 © PSI 2016 © SALES DEVELOPMENT IN Q1 2016 COMPARED TO Q1 2015 73.7% of Dutch suppliers noted a sales increase. 57.4% of Dutch promotional products distributors also recorded sales increases in the first quarter of 2016. 18 2/2016 Industry B rometer THE NETHERLANDS SUPPLIERS DISTRIBUTORS SUPPLIERS DISTRIBUTORS 7.2% 8% 18.8% 12.6% 3.6% 2.3% used frequently by us Direct marketing used frequently by us Online marketing used frequently by us Roadshows used frequently by us In-house exhibitions used frequently by us Trade shows used frequently by us Printed catalogues used frequently by us Online shop used frequently by us Sales reps 5.8% 3.4% 8.7% 14.9% 10.9% 16.1% 16.7% 18.4% 28.3% 24.1% PSI 2016 © The top distribution channels listed by Dutch suppliers are sales reps with 24.1% and online shops with 18.4% . Among distributors , sales reps rank first with 28.3% . Distribution channels DISTRIBUTION CHANNELS 10 2/2016 Industry Bar meter THE NETHERLANDS SUPPLIERS DISTRIBUTORS SUPPLIERS DISTRIBUTORS AMOUNT OF PROMOTIONAL PRODUCTS SALES GENERATED BY ONLINE DISTRIBUTION 52.5% of Dutch promotional products distributors use online distribution. 21.3% said they’re generating less than € 50,000 in sales online. 8.2% generated between € 2,500 and € 5,000 with this distribution channel. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% > €30 to €50 million €20 to €30 million €10 t €20 million €5 to €10 million €3 to €5 million €1 to €3 million €500,000 to €1 million €100,000 to €500,000 < €50,000 to €100,000 €20,000 to €30,000 €10,000 to €20,000 €5,000 to €10,000 < €5,000 Nor used by us 0% 5.3% 13.2% 7.9% 13.2% 5.3% 7.9% 7.9% 0% 2.6% 2.6% 2.6% 0% 31.6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% > €5 to €10 million €3 to €5 million €1 to €3 million €500,000 to €1 million €150,000 to €500,000 €100,000 to €150,000 €50,000 to €100,000 €30,000 to €50,000 €20,000 to €30,000 €15,000 to €20,000 €10,000 to €15,000 €7,500 to €10,000 €5,000 to €7,500 €2,500 to €5,000 < €2,500 Nor used by us 0% 1.6% 1.6% 1.6% 16.5% 3.3% 6.6% 1.6% 0% .6% 4.9% 3.3% 1.6% 8.2% 0% 47.5% PSI 2016 © PSI 2016 © 9 SUPPLIERS DISTRIBUTORS 37.1% of Dutch distributors reported sales of € 50,000 to € 500,000 . 17.7% said sales are below € 50,000 . Europe-wide, 16% of distributors said the same . 0 % 10 % 20 % 30 % 40 % 50 % 0 % 10 % 20 % 30 % 40 % 50 % € 5 to € 10 million € 10 to € 49 million € 49 to € 99 million > € 100 million 35.7% 14.3% 0% 2.4% € 5 to € 10 million € 10 to € 49 million € 49 to € 99 million > € 100 million 0% 1.6% 0% 0% 4% 11% 3% 3% 8% A positive overall mood still prevails. 78.9% of Dutch suppliers expect to finish 2016 with increases. That percentage Europe-wide is 76.4%. 6 of Dutch promotional products distributors expect s increase for the current fiscal year. 67.9% said the s the Europe-wide edition. z 2016 nummer 4 - www.promz.nl 99