{"id":7933,"date":"2007-06-25T00:00:00","date_gmt":"2007-06-25T00:00:00","guid":{"rendered":"https:\/\/promzvak.nl\/verruiming-geneesmiddelenreclame-verwacht\/"},"modified":"2007-06-25T00:00:00","modified_gmt":"2007-06-25T00:00:00","slug":"verruiming-geneesmiddelenreclame-verwacht","status":"publish","type":"post","link":"https:\/\/promzvak.nl\/nl\/verruiming-geneesmiddelenreclame-verwacht\/","title":{"rendered":"VERRUIMING GENEESMIDDELENRECLAME VERWACHT"},"content":{"rendered":"<p>De EU zal naar verwachting het verbod op geneesmiddelenreclame, die direct op de consument gericht is, opheffen. Daarmee zal ruim 1 miljard dollar aan reclamegelden beschikbaar komen op de Europese markt, aldus een bericht in Advertising Age. <\/p>\n<p>\n<p><p> Op dit moment is direct op de consument gerichte reclame voor geneesmiddelen in geen van de 25 EU-landen toegestaan. In de VS mag het wel. Daar bedraagt deze markt 4,1 miljard dollar. <\/p>\n<p>\n<p><p> Farmaceutische bedrijven geven jaarlijks 1,2 miljard dollar uit aan Europese media. Als consumentgerichte reclame wordt toegestaan in de EU, zal dat bedrag verdubbelen. Momenteel gaan de reclamegelden vooral naar artsen, in de vorm van symposia en sales force marketing.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>De EU zal naar verwachting het verbod op geneesmiddelenreclame, die direct op de consument gericht is, opheffen. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promzvak.nl\/nl\/verruiming-geneesmiddelenreclame-verwacht\/\">Lees verder&#8230;<\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[60],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/7933"}],"collection":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/comments?post=7933"}],"version-history":[{"count":0,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/7933\/revisions"}],"wp:attachment":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/media?parent=7933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/categories?post=7933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/tags?post=7933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}