{"id":7819,"date":"2007-03-09T00:00:00","date_gmt":"2007-03-09T00:00:00","guid":{"rendered":"https:\/\/promzvak.nl\/traditionele-sp-doet-het-weer-goed\/"},"modified":"2007-03-09T00:00:00","modified_gmt":"2007-03-09T00:00:00","slug":"traditionele-sp-doet-het-weer-goed","status":"publish","type":"post","link":"https:\/\/promzvak.nl\/nl\/traditionele-sp-doet-het-weer-goed\/","title":{"rendered":"Traditionele sp doet het weer goed!"},"content":{"rendered":"<p>In Duitsland trekt de sp-markt weer wat aan, aldus een rapport van de EFSP\/EACA, de Europese associatie voor reclame- en sales promotionbureaus. Opmerkelijk is dat de groei deels voortkomt uit de inzet van traditionele promotietechnieken als de coupon, de kortingsbon, gratis weggevers en goedkope premiums. Nu de hype rondom technieken, gerelateerd aan de nieuwe technologie, is verdwenen, durven de Duitse sp-bureaus de oude, vertrouwde middelen weer in te zetten, hetgeen de opdrachtgevers en de bureaus kennelijk geen windeieren legt.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>In Duitsland trekt de sp-markt weer wat aan, aldus een rapport van de EFSP\/EACA, de Europese associatie voor reclame- en sales promotionbureaus. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promzvak.nl\/nl\/traditionele-sp-doet-het-weer-goed\/\">Lees verder&#8230;<\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[60],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/7819"}],"collection":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/comments?post=7819"}],"version-history":[{"count":0,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/7819\/revisions"}],"wp:attachment":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/media?parent=7819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/categories?post=7819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/tags?post=7819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}