{"id":7793,"date":"2007-03-09T00:00:00","date_gmt":"2007-03-09T00:00:00","guid":{"rendered":"https:\/\/promzvak.nl\/bikevertising-reclame-op-de-fiets\/"},"modified":"2007-03-09T00:00:00","modified_gmt":"2007-03-09T00:00:00","slug":"bikevertising-reclame-op-de-fiets","status":"publish","type":"post","link":"https:\/\/promzvak.nl\/nl\/bikevertising-reclame-op-de-fiets\/","title":{"rendered":"Bikevertising: reclame op de fiets"},"content":{"rendered":"<p>Studenten in grote steden kunnen voortaan op de reclamefiets stappen. Begin 2003 worden de reclamefietsen ge\u00efntroduceerd in de steden Amsterdam, Eindhoven, Utrecht en Zwolle. Deze nieuwe manier van communiceren wordt Bikevertising genoemd en is gebaseerd op het verplaatsingsgedrag van hogeschoolstudenten per fiets, aldus initiatiefnemer Communiq uit Zwolle. De studenten worden ingezet op herkenbare, identieke fietsen. In het frame van de fietsen is een reclamevlak gemonteerd, waarop maandelijks wisselende campagnes draaien. De doelgroep van het medium zijn jongeren tussen de 17 en 25 jaar.(bron: Aformatie Online<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Studenten in grote steden kunnen voortaan op de reclamefiets stappen. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promzvak.nl\/nl\/bikevertising-reclame-op-de-fiets\/\">Lees verder&#8230;<\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[60],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/7793"}],"collection":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/comments?post=7793"}],"version-history":[{"count":0,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/7793\/revisions"}],"wp:attachment":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/media?parent=7793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/categories?post=7793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/tags?post=7793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}