{"id":7704,"date":"2008-03-21T00:00:00","date_gmt":"2008-03-21T00:00:00","guid":{"rendered":"https:\/\/promzvak.nl\/tien-succesfactoren-voor-communicatie\/"},"modified":"2008-03-21T00:00:00","modified_gmt":"2008-03-21T00:00:00","slug":"tien-succesfactoren-voor-communicatie","status":"publish","type":"post","link":"https:\/\/promzvak.nl\/nl\/tien-succesfactoren-voor-communicatie\/","title":{"rendered":"Tien succesfactoren voor communicatie"},"content":{"rendered":"<p>Reclamemakers in Duitsland hebben onderzoeksbureau McKinsey gevraagd de 10 belangrijkste factoren te bepalen die geslaagde reclame kenmerken. Een aardig lijstje, waarbij &#8216;reclame&#8217; net zo makkelijk is te vervangen door &#8216;sales promotion&#8217;.http:\/\/dev.promz.nl\/uploads\/campaigner\/images\/60763604-ballon.jpg De 10 succesfactoren zijn, in volgorde van belangrijkheid:1 originaliteit2 duidelijkheid3 overtuigingskracht4 ambachtelijke kwaliteit5 de <em>want-to-see-again<\/em>-factor6 relevantie7 verschil met de concurrentie8 consistentie met eerdere campagnes9 geloofwaardigheid10 activerende werking&nbsp;Opvallend is dat opdrachtgevers de nummers 6 tot en met 10 vooral belangrijk vinden en reclamemakers vooral de nummers 1 tot en met 5. http:\/\/dev.promz.nl\/uploads\/campaigner\/images\/24387236-rss.jpgAbonneren&nbsp;<a href=\"http:\/\/www.promz.nl\/rss.php\" target=\"_blank\">via RSS<\/a><\/p>\n<p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Reclamemakers in Duitsland hebben onderzoeksbureau McKinsey gevraagd de 10 belangrijkste factoren te bepalen die geslaagde reclame kenmerken. Een aardig lijstje, waarbij &#8216;reclame&#8217; net zo makkelijk is te vervangen door &#8216;sales promotion&#8217;. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promzvak.nl\/nl\/tien-succesfactoren-voor-communicatie\/\">Lees verder&#8230;<\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[60],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/7704"}],"collection":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/comments?post=7704"}],"version-history":[{"count":0,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/7704\/revisions"}],"wp:attachment":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/media?parent=7704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/categories?post=7704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/tags?post=7704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}