{"id":5012,"date":"2013-01-28T00:00:00","date_gmt":"2013-01-28T00:00:00","guid":{"rendered":"https:\/\/promzvak.nl\/winkel-belangrijkste-informatiebron\/"},"modified":"2018-02-12T11:30:05","modified_gmt":"2018-02-12T11:30:05","slug":"winkel-belangrijkste-informatiebron","status":"publish","type":"post","link":"https:\/\/promzvak.nl\/nl\/winkel-belangrijkste-informatiebron\/","title":{"rendered":"Winkel belangrijkste informatiebron"},"content":{"rendered":"<p>58% van de Nederlandse huishoudens ziet de winkel nog steeds als nuttigste informatie- en ori\u00ebntatiebron voorafgaand aan een geplande of gewenste koop. De (huis-aan-huis-) folder staat met 52% nog boven internet (23,9%).<\/p>\n<p>Een en ander blijkt uit het onlangs door&nbsp;Experian Marketing Services uitgevoerde onderzoek. Experian legde 3.821 beslissers&nbsp;binnen Nederlandse huishoudens&nbsp;de vraag voor welk kanaal zij als nuttigst&nbsp;ervaren als informatie- en ori\u00ebntatiebron&nbsp;voorafgaand aan de aanschaf van een&nbsp;product of dienst. Sociale media scoren&nbsp;met 4,9% verrassend laag.&nbsp;Aflopend in belang gaat de consument&nbsp;voor de volgende bronnen: winkel, folder,&nbsp;internet, post\/dm, e-mail, krant, televisie,&nbsp;tijdschrift, buitenreclame, sociale&nbsp;media, radio, telefonische verkoop,&nbsp;mobiel.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>58% van de Nederlandse huishoudens&nbsp;ziet de winkel nog steeds als nuttigste&nbsp;informatie- en ori\u00ebntatiebron voorafgaand&nbsp;aan een geplande of gewenste&nbsp;koop. De (huis-aan-huis-) folder staat&nbsp;met 52% nog boven internet (23,9%).<\/p>\n<p> [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promzvak.nl\/nl\/winkel-belangrijkste-informatiebron\/\">Lees verder&#8230;<\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":5013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[60],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/5012"}],"collection":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/comments?post=5012"}],"version-history":[{"count":1,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/5012\/revisions"}],"predecessor-version":[{"id":6519,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/5012\/revisions\/6519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/media\/5013"}],"wp:attachment":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/media?parent=5012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/categories?post=5012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/tags?post=5012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}