{"id":4703,"date":"2011-07-14T00:00:00","date_gmt":"2011-07-14T00:00:00","guid":{"rendered":"https:\/\/promzvak.nl\/opvallende-promotie-van-bavaria\/"},"modified":"2018-02-12T11:28:15","modified_gmt":"2018-02-12T11:28:15","slug":"opvallende-promotie-van-bavaria","status":"publish","type":"post","link":"https:\/\/promzvak.nl\/nl\/opvallende-promotie-van-bavaria\/","title":{"rendered":"Opvallende promotie van Bavaria"},"content":{"rendered":"<p>Personal trainers zijn helemaal in. Bavaria haakt op deze trend in. Op de Bavaria-Facebook pagina trainen twee geoefende Personal Beer Trainers consumenten in de perfecte smaak van Bavaria 0.0% bier. &nbsp;<\/p>\n<p>Zomerbier moet je vooral drinken om de smaak, en niet om de alcohol, aldus Bavaria. Vandaar deze 0,0% bieren. Als eerste aanbieder van alcoholvrij witbier introduceert de Brabantse brouwer nu de ros\u00e9bier-variant. Om de maximale smaak uit het bier te halen, ontwikkelden ACHTUNG! en Bavaria het trainingsprogramma, gericht op het beheersen van de technieken om 0.0% bier perfect te schenken.<\/p>\n<p>Op de Facebook pagina leren twee Personal Beer Trainers, Brad en Kelly uit Los Angeles, hoe je de Roll, de Pour en de Swirl onder de knie moet krijgen. &#8216;Met het volgen van de lessen is smaaksucces verzekerd,&#8217; aldus de bedenkers.<\/p>\n<p>Campagne bekend maken<\/p>\n<p>De campagne wordt bekend gemaakt via een tag-on op de bestaande 0.0% tv-commercial met Mickey Rourke, via een grote online campagne, via een pop-up store met personal trainers in de Kalverstraat in Amsterdam, via de etiketten op de flessen en via sampling teams, die deze zomer langs de terrassen gaan.&nbsp;<\/p>\n<p><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"280\" src=\"http:\/\/www.youtube.com\/embed\/rxmYs4VZ2L0\" width=\"334\"><\/iframe><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Personal trainers zijn helemaal in. Bavaria haakt op deze trend in. Op de Bavaria-Facebook pagina trainen twee geoefende Personal Beer Trainers consumenten in de perfecte smaak van Bavaria 0.0% bier. &nbsp;<\/p>\n<p> [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promzvak.nl\/nl\/opvallende-promotie-van-bavaria\/\">Lees verder&#8230;<\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":4704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[60],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/4703"}],"collection":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/comments?post=4703"}],"version-history":[{"count":1,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/4703\/revisions"}],"predecessor-version":[{"id":6225,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/4703\/revisions\/6225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/media\/4704"}],"wp:attachment":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/media?parent=4703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/categories?post=4703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/tags?post=4703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}