{"id":4405,"date":"2012-06-08T00:00:00","date_gmt":"2012-06-08T00:00:00","guid":{"rendered":"https:\/\/promzvak.nl\/geurpromotie-voor-bloemen\/"},"modified":"2018-02-12T11:28:41","modified_gmt":"2018-02-12T11:28:41","slug":"geurpromotie-voor-bloemen","status":"publish","type":"post","link":"https:\/\/promzvak.nl\/nl\/geurpromotie-voor-bloemen\/","title":{"rendered":"Geurpromotie voor bloemen"},"content":{"rendered":"<p>De Britse supermarktketen Waitrose experimenteert met &#8216;geurpromoties&#8217;. Er worden geurstickers op bloemen geplakt, zodat consumenten kunnen ervaren hoe de bloemen thuis zullen ruiken.<\/p>\n<p>Consumenten kopen het liefst bloemen die nog in de knop zitten. Met de geurstickers krijgt de klant alvast een voorproefje op de geur wanneer de bloemen bloeien. Begonnen is met geurstickers op de lelies.<\/p>\n<p><img decoding=\"async\" alt=\"geurmarketing\" src=\"http:\/\/www.promz.nl\/uploads\/pagetree\/images\/0ed49535df005e88e5613c95a546631c.jpg\" style=\"\" \/><\/p>\n<p>Proefkonijn <\/p>\n<p>Volgens inkoopster Emma Coupe van Waitrose eisen consumenten dat bloemen steeds langer staan. De kweek van lang houdbare bloemen, is de geur niet ten goede gekomen. Veel bloemen verspreiden niet of nauwelijks geur. De lelies geuren wel, maar die komt pas tot uiting als de bloemen bloeien. &#8216;Daarom zijn de lelies een perfecte proefkonijn voor onze geurstickers&#8217;, zegt Coupe.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>De Britse supermarktketen Waitrose experimenteert met &#8216;geurpromoties&#8217;. Er worden geurstickers op bloemen geplakt, zodat consumenten kunnen ervaren hoe de bloemen thuis zullen ruiken.<\/p>\n<p> [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promzvak.nl\/nl\/geurpromotie-voor-bloemen\/\">Lees verder&#8230;<\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":4406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[60],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/4405"}],"collection":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/comments?post=4405"}],"version-history":[{"count":1,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/4405\/revisions"}],"predecessor-version":[{"id":6255,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/posts\/4405\/revisions\/6255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/media\/4406"}],"wp:attachment":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/media?parent=4405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/categories?post=4405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/tags?post=4405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}