{"id":2229,"date":"2017-10-06T12:42:09","date_gmt":"2017-10-06T12:42:09","guid":{"rendered":"http:\/\/promzvak.tauroslab.com\/?page_id=2229"},"modified":"2017-10-06T12:43:09","modified_gmt":"2017-10-06T12:43:09","slug":"branche-onderzoek","status":"publish","type":"page","link":"https:\/\/promzvak.nl\/nl\/branche-onderzoek\/","title":{"rendered":"Branche-onderzoek"},"content":{"rendered":"<p>[vc_row][vc_column]<div class=\"container-fluid layout main\"><div class=\"row\"><div id=\"post-93938\" class=\"post layout-one\"><div class=\"row\"><div class=\"col-md-6 featured-image\"><a href=\"https:\/\/promzvak.nl\/nl\/ontwikkelingen-in-de-markt-van-promotionele-producten-in-2025-nederland-doet-het-beter-dan-duitsland\/\" title=\"Ontwikkelingen in de markt van promotionele producten in 2025: Nederland doet het beter dan Duitsland.\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2026\/01\/Promz-vak-Ontwikkelingen-in-de-markt-van-promotionele-producten-in-2025-Nederland-doet-het-beter-dan-Duitsland.png\" class=\"attachment-380x200 size-380x200 wp-post-image\" alt=\"\" srcset=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2026\/01\/Promz-vak-Ontwikkelingen-in-de-markt-van-promotionele-producten-in-2025-Nederland-doet-het-beter-dan-Duitsland.png 750w, https:\/\/promzvak.nl\/wp-content\/uploads\/2026\/01\/Promz-vak-Ontwikkelingen-in-de-markt-van-promotionele-producten-in-2025-Nederland-doet-het-beter-dan-Duitsland-300x200.png 300w, https:\/\/promzvak.nl\/wp-content\/uploads\/2026\/01\/Promz-vak-Ontwikkelingen-in-de-markt-van-promotionele-producten-in-2025-Nederland-doet-het-beter-dan-Duitsland-600x400.png 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/div><div class=\"col-md-6 post-content\"><div class=\"terms\"><span id=\"64\" class=\"category\"><a href=\"https:\/\/promzvak.nl\/nl\/category\/branche-onderzoek\/\">#Branche-onderzoek <\/a><\/span><span id=\"60\" class=\"category\"><a href=\"https:\/\/promzvak.nl\/nl\/category\/vak-newz\/\">#Vak NewZ <\/a><\/span><\/div><a href=\"https:\/\/promzvak.nl\/nl\/ontwikkelingen-in-de-markt-van-promotionele-producten-in-2025-nederland-doet-het-beter-dan-duitsland\/\" title=\"Ontwikkelingen in de markt van promotionele producten in 2025: Nederland doet het beter dan Duitsland.\"><h3 class=\"post-title\">Ontwikkelingen in de markt van promotionele producten in 2025: Nederland doet het beter dan Duitsland.<\/h3><\/a><p class=\"text-content\">Aan het eind van 2025 liet Het Portaal Media door onderzoekbureau One Question weer het jaarlijkse Distributeursonderzoek houden, in Nederland, Belgi\u00eb en Duitsland. Daarnaast vond...<\/p><\/div><\/div><\/div><div id=\"post-91517\" class=\"post layout-one\"><div class=\"row\"><div class=\"col-md-6 featured-image\"><a href=\"https:\/\/promzvak.nl\/nl\/2024-was-positief-maar-er-zijn-ook-uitdagingen\/\" title=\"2024 was positief, maar er zijn ook uitdagingen\"><img loading=\"lazy\" decoding=\"async\" width=\"4688\" height=\"2578\" src=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2025\/05\/1-2.png\" class=\"attachment-380x200 size-380x200 wp-post-image\" alt=\"\" srcset=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2025\/05\/1-2.png 4688w, https:\/\/promzvak.nl\/wp-content\/uploads\/2025\/05\/1-2-300x165.png 300w, https:\/\/promzvak.nl\/wp-content\/uploads\/2025\/05\/1-2-750x412.png 750w, https:\/\/promzvak.nl\/wp-content\/uploads\/2025\/05\/1-2-1536x845.png 1536w, https:\/\/promzvak.nl\/wp-content\/uploads\/2025\/05\/1-2-2048x1126.png 2048w, https:\/\/promzvak.nl\/wp-content\/uploads\/2025\/05\/1-2-600x330.png 600w\" sizes=\"(max-width: 4688px) 100vw, 4688px\" \/><\/a><\/div><div class=\"col-md-6 post-content\"><div class=\"terms\"><span id=\"64\" class=\"category\"><a href=\"https:\/\/promzvak.nl\/nl\/category\/branche-onderzoek\/\">#Branche-onderzoek <\/a><\/span><span id=\"60\" class=\"category\"><a href=\"https:\/\/promzvak.nl\/nl\/category\/vak-newz\/\">#Vak NewZ <\/a><\/span><\/div><a href=\"https:\/\/promzvak.nl\/nl\/2024-was-positief-maar-er-zijn-ook-uitdagingen\/\" title=\"2024 was positief, maar er zijn ook uitdagingen\"><h3 class=\"post-title\">2024 was positief, maar er zijn ook uitdagingen<\/h3><\/a><p class=\"text-content\">In april is in opdracht van PromZ Vak opnieuw de jaarlijkse Tussenmeting uitgevoerd door onderzoeksbureau One Question. Deze meting, die traditiegetrouw na afloop van het...<\/p><\/div><\/div><\/div><div id=\"post-89860\" class=\"post layout-one\"><div class=\"row\"><div class=\"col-md-6 featured-image\"><a href=\"https:\/\/promzvak.nl\/nl\/promotionele-producten-een-stabiele-sector\/\" title=\"PROMOTIONELE PRODUCTEN: EEN STABIELE SECTOR\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2025\/01\/Promotionele-producten-een-stabiele-sector1.png\" class=\"attachment-380x200 size-380x200 wp-post-image\" alt=\"Promotionele producten een stabiele sector(1)\" srcset=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2025\/01\/Promotionele-producten-een-stabiele-sector1.png 750w, https:\/\/promzvak.nl\/wp-content\/uploads\/2025\/01\/Promotionele-producten-een-stabiele-sector1-300x200.png 300w, https:\/\/promzvak.nl\/wp-content\/uploads\/2025\/01\/Promotionele-producten-een-stabiele-sector1-600x400.png 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/div><div class=\"col-md-6 post-content\"><div class=\"terms\"><span id=\"64\" class=\"category\"><a href=\"https:\/\/promzvak.nl\/nl\/category\/branche-onderzoek\/\">#Branche-onderzoek <\/a><\/span><\/div><a href=\"https:\/\/promzvak.nl\/nl\/promotionele-producten-een-stabiele-sector\/\" title=\"PROMOTIONELE PRODUCTEN: EEN STABIELE SECTOR\"><h3 class=\"post-title\">PROMOTIONELE PRODUCTEN: EEN STABIELE SECTOR<\/h3><\/a><p class=\"text-content\">Het traditionele eindejaarsonderzoek dat PromZ Vak jaarlijks uitvoert onder distributeurs en leveranciers van promotionele producten en hun opdrachtgevers laat dit jaar zien dat de groei...<\/p><\/div><\/div><\/div><div id=\"post-85201\" class=\"post layout-two\"><div class=\"row\"><div class=\"col-md-12 featured-image\"><a href=\"https:\/\/promzvak.nl\/nl\/how-is-the-business-continuity-of-dutch-distributors-and-suppliers\/\" title=\"How is the business continuity of Dutch distributors and suppliers\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/08\/HOW-IS-THE-BUSINESS-CONTINUITY-OF-DUTCH-DISTRIBUTORS-AND-SUPPLIERS.png\" class=\"attachment-250x150 size-250x150 wp-post-image\" alt=\"\" srcset=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/08\/HOW-IS-THE-BUSINESS-CONTINUITY-OF-DUTCH-DISTRIBUTORS-AND-SUPPLIERS.png 750w, https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/08\/HOW-IS-THE-BUSINESS-CONTINUITY-OF-DUTCH-DISTRIBUTORS-AND-SUPPLIERS-300x200.png 300w, https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/08\/HOW-IS-THE-BUSINESS-CONTINUITY-OF-DUTCH-DISTRIBUTORS-AND-SUPPLIERS-600x400.png 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/div><div class=\"col-md-12 post-content\"><div class=\"terms\"><span id=\"64\" class=\"category\"><a href=\"https:\/\/promzvak.nl\/nl\/category\/branche-onderzoek\/\">#Branche-onderzoek <\/a><\/span><\/div><a href=\"https:\/\/promzvak.nl\/nl\/how-is-the-business-continuity-of-dutch-distributors-and-suppliers\/\" title=\"How is the business continuity of Dutch distributors and suppliers\"><h3 class=\"post-title\">How is the business continuity of Dutch distributors and suppliers<\/h3><\/a><p class=\"text-content\">In nearly every issue of PromZ Vak and the online newsletter, there are reports of mergers, acquisitions, and\/or dissolutions of distributors and\/or suppliers. A lot...<\/p><\/div><\/div><\/div><div id=\"post-82916\" class=\"post layout-two\"><div class=\"row\"><div class=\"col-md-12 featured-image\"><a href=\"https:\/\/promzvak.nl\/nl\/tussenmeting-2024-er-gaat-het-nodige-veranderen-in-de-branche\/\" title=\"Tussenmeting 2024: Er gaat het nodige veranderen in de branche\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/05\/Tussenmeting-2024-er-gaat-het-nodige-veranderen-in-de-branche1.png\" class=\"attachment-250x150 size-250x150 wp-post-image\" alt=\"\" srcset=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/05\/Tussenmeting-2024-er-gaat-het-nodige-veranderen-in-de-branche1.png 750w, https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/05\/Tussenmeting-2024-er-gaat-het-nodige-veranderen-in-de-branche1-300x200.png 300w, https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/05\/Tussenmeting-2024-er-gaat-het-nodige-veranderen-in-de-branche1-600x400.png 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/div><div class=\"col-md-12 post-content\"><div class=\"terms\"><span id=\"64\" class=\"category\"><a href=\"https:\/\/promzvak.nl\/nl\/category\/branche-onderzoek\/\">#Branche-onderzoek <\/a><\/span><\/div><a href=\"https:\/\/promzvak.nl\/nl\/tussenmeting-2024-er-gaat-het-nodige-veranderen-in-de-branche\/\" title=\"Tussenmeting 2024: Er gaat het nodige veranderen in de branche\"><h3 class=\"post-title\">Tussenmeting 2024: Er gaat het nodige veranderen in de branche<\/h3><\/a><p class=\"text-content\">Zoals elk jaar laat PromZ Vak in april een \u2018Tussenmeting\u2019 uitvoeren door onderzoeksbureau One Question. Bij distributeurs en suppliers in Nederland en Belgi\u00eb wordt dan...<\/p><\/div><\/div><\/div><div id=\"post-80952\" class=\"post layout-two\"><div class=\"row\"><div class=\"col-md-12 featured-image\"><a href=\"https:\/\/promzvak.nl\/nl\/promotionele-producten-een-markt-van-meer-dan-e-1-miljard\/\" title=\"PROMOTIONELE PRODUCTEN:  EEN MARKT VAN MEER DAN  \u20ac 1 MILJARD?\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/PROMOTIONELE-PRODUCTEN-EEN-MARKT-VAN-MEER-DAN-E-1-MILJARD-750x500-1.png\" class=\"attachment-250x150 size-250x150 wp-post-image\" alt=\"\" srcset=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/PROMOTIONELE-PRODUCTEN-EEN-MARKT-VAN-MEER-DAN-E-1-MILJARD-750x500-1.png 750w, https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/PROMOTIONELE-PRODUCTEN-EEN-MARKT-VAN-MEER-DAN-E-1-MILJARD-750x500-1-300x200.png 300w, https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/PROMOTIONELE-PRODUCTEN-EEN-MARKT-VAN-MEER-DAN-E-1-MILJARD-750x500-1-600x400.png 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/div><div class=\"col-md-12 post-content\"><div class=\"terms\"><span id=\"64\" class=\"category\"><a href=\"https:\/\/promzvak.nl\/nl\/category\/branche-onderzoek\/\">#Branche-onderzoek <\/a><\/span><\/div><a href=\"https:\/\/promzvak.nl\/nl\/promotionele-producten-een-markt-van-meer-dan-e-1-miljard\/\" title=\"PROMOTIONELE PRODUCTEN:  EEN MARKT VAN MEER DAN  \u20ac 1 MILJARD?\"><h3 class=\"post-title\">PROMOTIONELE PRODUCTEN:  EEN MARKT VAN MEER DAN  \u20ac 1 MILJARD?<\/h3><\/a><p class=\"text-content\">Een van de eerste dingen die je leert als je een marketingcursus volgt is het belang van het begrip \u2018marktomvang\u2019. De omvang van de markt...<\/p><\/div><\/div><\/div><div id=\"post-80947\" class=\"post layout-one\"><div class=\"row\"><div class=\"col-md-6 featured-image\"><a href=\"https:\/\/promzvak.nl\/nl\/vergrijst-de-branche\/\" title=\"VERGRIJST DE BRANCHE?\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/VERGRIJST-DE-BRANCHE-750x500-1.png\" class=\"attachment-380x200 size-380x200 wp-post-image\" alt=\"\" srcset=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/VERGRIJST-DE-BRANCHE-750x500-1.png 750w, https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/VERGRIJST-DE-BRANCHE-750x500-1-300x200.png 300w, https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/VERGRIJST-DE-BRANCHE-750x500-1-600x400.png 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/div><div class=\"col-md-6 post-content\"><div class=\"terms\"><span id=\"64\" class=\"category\"><a href=\"https:\/\/promzvak.nl\/nl\/category\/branche-onderzoek\/\">#Branche-onderzoek <\/a><\/span><\/div><a href=\"https:\/\/promzvak.nl\/nl\/vergrijst-de-branche\/\" title=\"VERGRIJST DE BRANCHE?\"><h3 class=\"post-title\">VERGRIJST DE BRANCHE?<\/h3><\/a><p class=\"text-content\">Een regelmatig terugkerend discussiepunt in vrijwel elke branche is de vraag of er sprake is van \u2018vergrijzing\u2019. Er zijn perioden dat jongeren binnen bepaalde sectoren...<\/p><\/div><\/div><\/div><div id=\"post-80942\" class=\"post layout-one\"><div class=\"row\"><div class=\"col-md-6 featured-image\"><a href=\"https:\/\/promzvak.nl\/nl\/de-branche-bruist-weer\/\" title=\"DE BRANCHE BRUIST WEER\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/DE-BRANCHE-BRUIST-WEER-750x500-1.png\" class=\"attachment-380x200 size-380x200 wp-post-image\" alt=\"\" srcset=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/DE-BRANCHE-BRUIST-WEER-750x500-1.png 750w, https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/DE-BRANCHE-BRUIST-WEER-750x500-1-300x200.png 300w, https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/DE-BRANCHE-BRUIST-WEER-750x500-1-600x400.png 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/div><div class=\"col-md-6 post-content\"><div class=\"terms\"><span id=\"64\" class=\"category\"><a href=\"https:\/\/promzvak.nl\/nl\/category\/branche-onderzoek\/\">#Branche-onderzoek <\/a><\/span><\/div><a href=\"https:\/\/promzvak.nl\/nl\/de-branche-bruist-weer\/\" title=\"DE BRANCHE BRUIST WEER\"><h3 class=\"post-title\">DE BRANCHE BRUIST WEER<\/h3><\/a><p class=\"text-content\">Het gaat goed met de branche van promotionele producten. Er is sprake van een stijgende omzet, we zijn volop bezig met duurzaamheid, de webshop is...<\/p><\/div><\/div><\/div><div id=\"post-80937\" class=\"post layout-one\"><div class=\"row\"><div class=\"col-md-6 featured-image\"><a href=\"https:\/\/promzvak.nl\/nl\/distributeurs-in-belgie-en-nederland-weinig-verschillen\/\" title=\"Distributeurs in Belgi\u00eb en Nederland: weinig verschillen\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/Distributeurs-in-Belgie-en-Nederland-weinig-verschillen-750x500-1.png\" class=\"attachment-380x200 size-380x200 wp-post-image\" alt=\"\" srcset=\"https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/Distributeurs-in-Belgie-en-Nederland-weinig-verschillen-750x500-1.png 750w, https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/Distributeurs-in-Belgie-en-Nederland-weinig-verschillen-750x500-1-300x200.png 300w, https:\/\/promzvak.nl\/wp-content\/uploads\/2024\/02\/Distributeurs-in-Belgie-en-Nederland-weinig-verschillen-750x500-1-600x400.png 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/div><div class=\"col-md-6 post-content\"><div class=\"terms\"><span id=\"64\" class=\"category\"><a href=\"https:\/\/promzvak.nl\/nl\/category\/branche-onderzoek\/\">#Branche-onderzoek <\/a><\/span><\/div><a href=\"https:\/\/promzvak.nl\/nl\/distributeurs-in-belgie-en-nederland-weinig-verschillen\/\" title=\"Distributeurs in Belgi\u00eb en Nederland: weinig verschillen\"><h3 class=\"post-title\">Distributeurs in Belgi\u00eb en Nederland: weinig verschillen<\/h3><\/a><p class=\"text-content\">Voor het eerst heeft PromZ Vak in april 2022 een indicatief onderzoek uit laten voeren door onderzoekbureau One Question onder een vijftiental Belgische distributeurs van...<\/p><\/div><\/div><\/div><div class=\"pagination\"><ul class='page-numbers'>\n\t<li><span aria-current=\"page\" class=\"page-numbers current\">1<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/pages\/2229\/page\/2\/\">2<\/a><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/pages\/2229\/page\/3\/\">3<\/a><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/pages\/2229\/page\/4\/\">4<\/a><\/li>\n\t<li><a class=\"next page-numbers\" href=\"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/pages\/2229\/page\/2\/\">Volgende &raquo;<\/a><\/li>\n<\/ul>\n<\/div><div class=\"clearfix\"><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row] [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/promzvak.nl\/nl\/distributeurs-in-belgie-en-nederland-weinig-verschillen\/\">Lees verder&#8230;<\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"newz-withtopwidgets.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/pages\/2229"}],"collection":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/comments?post=2229"}],"version-history":[{"count":1,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/pages\/2229\/revisions"}],"predecessor-version":[{"id":2230,"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/pages\/2229\/revisions\/2230"}],"wp:attachment":[{"href":"https:\/\/promzvak.nl\/nl\/wp-json\/wp\/v2\/media?parent=2229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}